The Hound reckons recent research into polarfleece jackets shows how wool marketers should be promoting woollen products against their synthetic rivals – as environmentally and sustainably superior.
The study, by graduate students at the Bren School of Environmental Science and Management University of California, Santa Barbara, found that during laundering one fleece jacket sheds as many as 250,000 fibres. Based on an estimate of consumers worldwide laundering 100,000 jackets each year, the amount of fibre released into public waterways from polarfleece jackets is equivalent to the plastic in 12,000 grocery bags. Clearly wool is not only better than synthetics, it is also better for the environment.