A mate of the Hound reckons the cause of corporate doublespeak and all-round bullshittery has received another shot in the arm from Fonterra with its recent promotion of Judith Swales to the ridiculous new title of "chief executive officer of velocity and innovation".
As this old mutt's mate opined, "She works for a milk company for the love of god. On what 'velocity' can she be chiefly operating? The speed at which cows chew their cud? The efficiency at which farmers herd their cows into the milking shed?" Fonterra describes Swales' appointment as getting "an end-to-end view of our efforts to drive efficiency across our business, bringing increased commercial focus to our research, development and technology and taking a strategic view of developing game changing business models."